When starting out in the exhibiting world, there are lots of options available to showcase your brand. You can have your exhibition stand designed and built for you, or you can have a self-build display. These displays are incredibly popular for first-time exhibitors. This blog series will take us through some of the options available out there for the self-build display market.

Link2

In this blog post, we will be talking about the Link2 system. Link2 System is a great little display. Essentially, they are linkable pull up banners. They provide a very simple and quick way to provide seamless branding. Quicker than those that we have suggested already in this blog series.

Manufactured by those that make Twist, it still allows you to make larger displays by linking banners together, putting in corners and shapes into a stand as big as you need to go.

We would recommend these in a table-top or smaller exhibition setting though. They roll down into a standard pull up banner shoulder bag, meaning you can take them easily on public transport. The banners join together, simply by using a magnetic strip to the rear of the graphics.

As your branding changes, you can easily change the banner graphic with the replaceable cartridge. A perfect investment for a smaller business that wants to look smart, professional and sleek at their next event.

To learn more about what an investment in a Link2 Banner system can do for your marketing, contact one of the team:

01425 837005

info@beexhibitions.co.uk

When starting out in the exhibiting world, there are lots of options available to showcase your brand. You can have your exhibition stand designed and built for you, or you can have a self-build display. These displays are incredibly popular for first-time exhibitors. This blog series will take us through some of the options available out there for the self-build display market.

Pull Up Banners

Our second blog is about another original display that you see often at all types of exhibitions and that is the humble pull up banner.

A simple, effective, and utterly portable system, it gives you branding in a matter of seconds! It rolls down into a simple carry bag that can go in the back of any vehicle or even slung over your shoulder on public transport.

The pull up banner system, generally has a set height of 2100mm but comes in varying widths, starting at 850mm, going up to 2400mm. You can have as many as you like to get your message across. They are great in more informal settings, or a conference type setting where you are speaking to a room but need branding dotted around.

They can be very cheap, the internet offers lots of options on these, or you can spend a little more with higher quality mechanisms and print. Pull-up banners are a fantastic option for all sizes of businesses.

There are lots of options when it comes to pull-up banners. If it’s a product that suits you, get in touch with one of the team:

01425 837005

info@beexhibitions.co.uk

This week, we’re pleased to announce some ‘off the shelf’ solutions for the hospitality sector, when they reopen to general public in July.

They are stylish partition walls with acetate clear sections. They are available in two styles, lattice or slatted. The finish is wood effect, or black or white. With dimensions of 1630mm h x 1000mm w x 200mm d , these screens are ideal for creating a hygienic physical barrier in restaurants, coffee shops, cafes, meeting areas, libraries, reception areas, casinos and hotels.

Multiples of the screens can be bought to create longer lines, right angles or any unique shape that you require.

We are also putting our exhibition stand building expertise to creating custom partition walls, with custom finishes and sizing to suit individual businesses. To learn more about how we can protect your staff and customers, get in touch with one of the team:

01425 837005

info@beexhibitions.co.uk

Exhibiting is a big thing for any company to do, not matter how big or small the exhibition is. The challenge is making the event a success for you. We’re going to run through our top tips for exhibition success in this blog, starting with Data Collection.

Data Collection

Data Collection is crucial for making your exhibition a success. This is where you can measure your ROI by taking note of quality data to have those quality follow up sales conversations. Your data collection can also provide you with valuable marketing research for your next campaign or even event.

Be sure to collect your data securely, there are many ways of doing this. There a various apps, systems that could be used. One of our favourites is LeadR developed by MediaBase Direct. It allows you to customise a digital questionnaire that is in the form of an app on your chosen details and stores them securely for you until you are ready to download the data and use it.

Engage with Attendees

This might be the most single important tip to securing the success of your exhibition. You have four seconds to catch a passing eye’s attention. It is up to you and your staff to make the most of those four seconds. Ask a question, start a conversation. Unfortunately, attendees won’t necessarily come up to you for a conversation, so it’s your responsibility to do get them talking.

There is nothing worse than seeing stand personnel sat on their phones or laptops and giving off unapproachable body language.

Set Goals

There is quite a famous saying of ‘fail to plan, plan to fail.’ This is true with exhibitions.  You need to set goals that you want to achieve by attending the exhibition. Whether that’s qualifying and obtaining a certain amount of leads, or launching a new product and making sales there and then, you need to set your goals and make sure the team that will be on the stand on show days, have a clear understanding of the goals.

Training your stand staff in the best way to meet the goals that you set and ensuring that the follow up plan is airtight for the conversations after the event, will ensure great success for an exhibition.

Social Media

Social media is a key component of life it seems these days and this is true of exhibitions also. Many show organisers have dedicated social medial channels and streams for the event. Follow these, repost their content and tag the accounts to get onto their channels and their wider audience. Many events also use hashtags, include these in your posts to get the right following.

Remember to also use your own social media channels. These can be used to garner footfall to your stand by offering live demos, offers or broadcasting different clients that come to your exhibition stand.

Have Fun

Finally – our last tip for success is to simply, have fun! An exhibition is a chance to reignite the passion that you have for your company, product, and service offering. It is a new environment to talk within and a chance to build up camaraderie with colleagues that are on the stand also. The human, face to face interaction that exhibitions provide should be fun and personal. Keep on smiling and you will have success at your exhibition.

If you would like these tips on a handy PDF, contact us on info@beexhibitions.co.uk

Wednesday saw us exhibiting at the lovely Newbury Racecourse with the mktgSHOWCASE team. It was a fantastic event with lots of opportunities for some great conversations from a number of great companies and representatives from around the Newbury area.

We had a great time showcasing the Linx modular system and it’s capabilities. We had a backlit counter with pantone sprayed sides and top. This served both as a great branding and functionality tool on the stand. We also had a bolt off dibond panel to add something a little more custom and something special for our stand.

We had lots of positive comments about the impact on our stand for the show. It generated a lot of interest from some very engaged delegates. It was great to be on the other side of the exhibition stand as well. After giving suggestions to our clients on how to create some great conversations it was good to put those tips into practise.

We’re already looking forward to the September event at St. Mary’s Stadium in Southampton and look forward to seeing a whole fresh set of faces.