Trade Show Stats

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I often come across exhibitors that have either, fallen out of love with exhibiting or have been disenchanted by a disappointing return that they may have seen. I love exhibitions and they’re still considered one of the best forms of marketing. Don’t take it from me though, take a look at the following stats:

64% of trade show attendees are not current customers of the exhibitor’s companies – this is going to provide lots of opportunities for meaningful conversations with new prospects. Source: Exhibit Surveys 2015

92% of trade show attendess say their main reason for attending trade shows is to see new products being featured – are you providing your best chance to get your new product or service noticed at your next exhibition? Source: CEIR: The Role and Value of Face to Face

The perception of a brand that is not represented at an event falls by 5%. This is true even for global brands. Make sure you’re at the key events in your industry, for publicity and brand awareness. Source:Facetime.org “The Power of Live Events”

76% of exhibitors say that their event is integrated with their other marketing campaigns. Exhibitors are choosing to create content from their exhibitions, such as video to use throughout the year in their other marketing campaigns. Source: EventTrack 2016 Experiential Marketing Report

It takes an average of 4.5 sales calls to close a sale without an exhibition lead, and only 3.5 sales calls to close a lead from an exhibition. The advantage of building an initial rapport and relationship with your prospects in a face-to-face environment can give you a quicker sale. Source: CEIR: “The Cost effectiveness of Exhibition Participation: Part II”

81% of trade show attendess have buying authority – visitors at trade shows are often the decision makers from companies, using time from the office constructively. Take advantage of this. Source: CEIR: The Spend Decision: Analyzing how exhibits fit into the overall marketing

We love exhibitions and exhibiting and are always willing to talk to all kinds of exhibitors about how they can get the most from their budget and brief.

Our vision, our guarantee

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We love getting to the heart of our client’s businesses as that enables us to design them the perfect exhibition stand. With this in mind, we thought it would be good to share with you our vision and your guarantee when it comes to using us.

Our Vision

Everything we do, we do with clarity and purpose, delivering our clients a stress-free approach to exhibiting and maximising client returns.

As a leading exhibition partner, we create stunning stands for amazing brands and business which enhance and encapsulate their vision.

Our aim is to be the human face of exhibiting, driven by the personal touch, honesty, integrity, open communication, quality and sustainability.

Our Guarantee

We guarantee that from initial contact, through design, install and take down of an exhibition stand, you will receive honest, personal and impeccable customer service.

Communicating openly and honestly, we guarantee advice and designs which ensure your brand message received only the best coverage at exhibitions.

Our team are experts in their field and exhibitions will always be fitted by qualified installers, guaranteeing that you receive a stress-free approach every time you exhibit.

To know more about what it’s like to be one of our clients and to be part of our vision, give us a call on 01425 837005 or drop us a line at info@beexhibitions.co.uk

Hire vs Purchase

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Exhibiting is an expensive part of a marketing budget, however to most companies, it is completely necessary. So, when looking at your budget, how do you decide the best way to get the most from it?

If you’re going down the stand design and build route, many stand builders will offer you an option of purchase or hiring an exhibition stand. This decision should be made based on a number of factors.

Considering the stand as an asset. If you’re a company that exhibits regularly then we would recommend purchasing an exhibition stand and treating it as an asset to your company. The stand can be re-used, re-configured and re-branded to suit any exhibition that you’re attending. You can keep the same graphics for each stand or update when needed. This is an initial purchase followed by only install costs for each event. It’s a cost-effect and brand consistent way of exhibiting.

A one off exhibition. If you only exhibit once a year or maybe once every two years then we would recommend you to hire your exhibition stand each time. This allows you freedom to try different stand builders out and also different stand types. It also allows you to focus all exhibition budgets together, making for better financial reporting.

Budgets. The budget that has been set aside for an exhibition stand may give you a better indication of what you can achieve. If you want high impact but lower cost then hiring is your way to go. Alternatively, if you know you will be exhibiting in the future and how frequently so, purchase is an option to consider.

If you’d like to know the options available to your company, head over to our contact page or scroll to the bottom of this page. We’re award winning exhibition stand builders, recognised for the service and stands that we provide.

Keeping it Green: One Tree at a Time

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Since our partnership with Mossy Earth started at the beginning of this year, January 2019; we have planted 12 trees on behalf of our clients!

Each and every one of our clients has an amount of trees planted on their behalf, dependent on what they have bought from us. For example, a recent small Twist stand that we supplied, one tree was planted on behalf of that company. This has now lead to a partnership between Mossy Earth and that company to encourage a green practise for their activities.

For our recent Belgian stand, we have planted two trees, to offset the carbon produced. And looking to the future, more trees will be planted each time that we install the exhibition stand, much like what we have done with our client who has used us twice already this year.

Offsetting carbon for our clients sees no additional cost to them as we feel at Be Exhibitions, it is our responsibility to do this in response to the industry that we are in. We are helping to reforest parts of Ireland that have been destroyed in the past, providing natural habitats once again to the native animals that have declined in population as a result of that.

If you’d like to know more about what we do, please click on our ‘About’ page or get in touch.

Let’s Get Custom

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At Be Exhibitions, we love using modular stands for their re usability and sustainability for our clients. Our dedicated Linx system does also mean there are no limitations when it comes to creating a stand that looks completely bespoke yet retaining its modular qualities. However, sometimes there are bespoke items that it can’t quite meet.

At Be Exhibitions, we recently got very excited as a project landed on our laps that meant we could get our extra creative juices flowing. On top of the modular stand that we were already providing, we were also asked to come up with a solution from a design on a scrap of paper for a game and a sign light that matched the branding of the company.

Working with trusted suppliers and with just three weeks to turn something of a large size round; we managed to get something from a sketch concept through to a fully working, manufactured and brand colour painted game to engage attendees of the show with.

We only work with the best in our sector. If you’re looking for a bespoke stand, a custom modular stand or just a bespoke element for your existing exhibition stand then get in touch. Quick turnarounds, the highest of qualities and the easiest of process make Be Exhibitions the award winning service it is.

Eco-friendly Exhibiting

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We’ve seen a sharp increase in eco-friendly exhibiting. Our industry isn’t the most environmentally friendly and it’s very encouraging to see both exhibitors and organisers challenging that mindset. As an exhibitor though, apart from depending on the organiser, what can you do more during your time at the exhibition?

Carefully Consider Your Exhibition Stand

Whether you exhibit large or small, investigate with your display supplier or stand builder what you can reuse. This keeps production down, lowering your costs and the impact on the environment. At Be Exhibitions, we have partnered with Mossy Earth to further lower our environmental impact. For each exhibition stand that we supply, we plant trees to offset any carbon produced.

We also focus our efforts on using reusable exhibition stands. Whether they are portable, modular or bespoke, we look to design our stands with sustainability in mind. With this viewpoint in mind, we always get clients making the most out of their budgets.

Carefully Consider Your Graphic Design

Much like the exhibition stand or display you’re using, when talking to your graphic designer, keep in mind sustainability. If you can reuse your graphics, it will not only keep your costs down but keep your brand consistent between your events. Unless your message changes of course!

Carefully Consider Your Giveaways

If you’ve read our blogs before, you know we always want you to carefully consider your giveaways and not to go with something ‘just because’. When thinking about eco-friendly exhibiting however, think about something that the visitors to your stand can reuse again and have you positive connotations with your brand when they look at the product.

For help with your eco-friendly exhibitions, get in touch with Be Exhibitions on 01425 837005 or info@beexhibitions.co.uk.

Making the Most of the Exhibition

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How to make the most of the exhibition that you’re attending

It’s very easy for individuals and businesses to shrug off trade exhibitions, but as an industry that still generates billions of pounds for exhibitors, should they be so quick to dismiss?

In this article, I want to make sure that if you are attending an exhibition, you have the right tools in place to get the most out of it and earn a good return on your investment.

I’m going to focus on the three key reasons you attend an exhibition as a company:

  1. Purpose – Be clear on why you’re attending the exhibition in the first place
  2. Aim – Set out clear goals for what you want to achieve
  3. Execution – How to make sure you effectively capture data on visitors to your stand

Purpose – What is your purpose for attending?

So, you’ve decided to pay for a shell scheme or space only stand – why? Are you there to promote a new product, new website, new service or to promote the company to new and existing customers? Or are you simply there to make your mark on your industry? Whatever the reason, be clear on it because it will be easier to measure your success later. For example, if you are promoting your new website, you can log on to your analytics software after the event and track the interest that has been generated and therefore tracking how successful the event was for you in your promotion. Of course, that’s quite a simple example but it can be extended to product and service.

As well as measuring the success of the event and being clear on the reason for exhibiting, you’re also giving your team a goal and purpose to reach on the day, which leads us on to…

 Aim– Setting out clear goals

This may seem obvious but when you’re attending an exhibition, make sure you have clear goals in mind. Are you there to sell a product and service there and then or to just generate leads to follow up on later? Set out clear goals for the exhibition, so that as a team, you can work towards meeting them. For example, if you are there to generate leads, then put a daily target of taking down 100 people’s details that day between the team, or if it’s to sell products, make sure you put a daily revenue target in place. This gives you better focus on exhibiting and makes sure that you are getting the best out of your investment of time and money!

You can also break down your goals into more manageable chunks by assigning individuals their own tasks to make it all add up to the purpose of your attendance. If your goals are clear, it makes planning your method of work much easier and your time more enjoyable.

Execution – Effectively data capturing visitors to your stand

Nowadays, data capturing is simple and easy with the use of technology with apps from the likes of LEADR Data Capture*. This app allows you to take down the details of visitors that walk on to your stand and you engage with while being data compliant and effective for your business. It has customisable options to make it relevant to you. With instant email communications and a dashboard to track your progress of capturing leads, you can follow them up and easily measure the success of the event. With no contract, it’s a great option for any exhibiting company.

You can of course still effectively capture data from a visitor by using the badge scanners that some exhibitions provide and scanning the badges of any visitors– and if needs be, you can always use the humble pen and paper! No matter how you plan to do it, if you capture the correct data, you can follow it up after the event and make new customers, relationships and of course sales.

Remember that every visitor at the exhibition will be a warm lead. Exhibitions are dedicated industry and sector events– it won’t just be anyone visiting, so make the most of their time and yours.

*LEADR Data Capture is a FREE App that securely, accurately and compliantly capture sales leads/enquiries. You only pay for what you capture, no contract or monthly charges.

www.mediabasedirect.com/datacapture, 01489 668181

 Ellen Stokes, Be Exhibitions

Be Exhibitions designs and supplies custom modular exhibitions stands. With a hands-on service, we keep you up-to-date with the progress of your stand and take the stress out of exhibiting. Be Exhibitions allows you to focus on connecting with new and existing contacts, generating new leads and most importantly, expanding the awareness of your brand.

Want to hear what Be Exhibitions can do for your company? Visit the website, drop us an email or call us on 01425 837 005.